Altamura is a land rich in history and a location for a new pet food factory called VINCENT. This name evokes strength, virtue, health, vigor, and energy, all of which are characteristics that distinguish the new plant and its products. Our only goal is pet care, and we strive for the perfect balance between innovation, tradition, and devotion to work, which led the Lanzone family to create this facility. It is an exciting challenge for the family, which has been working in the field for thirty years under the Meridiana Agri brand, and therefore knows the dynamics of the field well. The pet food industry is highly selective, where only the best can survive. To be among the best, it is necessary to choose raw materials of the highest quality, operate an efficient organization, ensure product safety, and be environmentally conscious. Nutritionists and breeders play an important role on VINCENT’s staff, and their combination of practical and technical expertise is a perfect blend for producing the best pet food.