It all started in the mid-1940s with the creation of “Enrico Morando & C. s.a.s.”, which was later transformed into an S.p.A. in the 1980s. Mr. Enrico Morando was the pioneer and founder of the pet food “concept” in Italy. In the yearbook of Assalzoo (National Association of Manufacturers of Animal Feed), the term “Enrico Morando” corresponds to the definition of “the absolute first name in this field, a true pioneer in the history of Italian production of pet food.