Mirato was founded in the 1960s during the economic boom, a time characterized by strong growth in demand for new personal care and hygiene products. Corrado Ravanelli, the company’s president, created successful products that have lasted decades and are used by millions of consumers every day. With Splend’Or hair spray, he laid the foundation for the company’s development. The 1980s marked a crucial stage in Mirato’s growth when the company launched Malizia, a complete line of practical, fresh deodorants with a variety of fragrances aimed at a young, female target. The line’s extraordinary success was due to the identification of a specific target and a new line of “self-care” products that quickly established themselves as innovative, practical, and accessible to everyone.