In 1956, Cav. Luigi Patrizi revolutionized the frozen fish industry by introducing innovative techniques that led to the foundation of Esca in 1968. Esca was the first Italian company to produce and pack frozen seafood products in trays for large-scale distribution and in 60 years has become an established leader in the Italian market for ready-made frozen seafood recipes. The company, with its headquarters in Controguerra (TE), Via Piane Tronto 68, is still family-owned-and-operated. Throughout the years, the company has rapidly developed, whether in expertise or size, producing high-quality and innovative products and strengthening its presence in domestic and foreign markets. Thanks to the company’s tireless resolve for innovation and research, the skin-effect packaging system was introduced, something that had never been used before in the frozen seafood sector. Subsequently, one of the greatest milestones in the company’s long history was the launch of the Condipresto line in 2001, the very first frozen seafood medley to be introduced in the market. An innovative product that rapidly conquered the Italian consumer market and is now mostly sold in this product category.